A selection of copywriting, editing and editorial projects across culture, education, research and public-facing communications.

My work is usually concerned with the same problem: how to make complex material clear, accurate and well pitched without losing its substance.

I write web and SEO copy that is structured, readable and useful.

The aim is not to stuff pages with keywords or produce generic content at scale. It is to understand the business, the audience and the search intent, then write copy that gives the page a clear reason to exist.

Good social copy is not just shorter copy. It needs timing, tone and a clear sense of why someone would stop scrolling.

I write social media copy that is concise, natural and properly pitched to the platform, audience and subject matter.

Short-form copy needs to do its work quickly: give the reader context, establish tone and make the next step feel natural.

At the Melbourne Symphony Orchestra, I wrote short-form audience copy across digital content, streaming releases and promotional materials. The work required clarity, accuracy and a feel for how much detail the reader needed in the moment.

Program notes sit between scholarship and public writing. They need to be informed without being dense, accessible without being thin, and respectful of both the music and the audience.

At the Melbourne Symphony Orchestra, I wrote and edited program material that helped audiences enter the work: its context, structure, history and emotional world.

Concert programs need to be accurate, readable and carefully ordered. They are practical documents, but they also shape how an audience encounters the event.

At the Melbourne Symphony Orchestra, I worked on concert program copy that brought together artist information, repertoire details, contextual material and audience-facing editorial.

Whatever the format, I care about whether the writing holds up.

Does it make sense? Does it sound right? Does it give the reader enough, without making them wade through too much?

That is the work.