About Adam Weitzer
A copywriter with a researcher’s curiosity. I’m Adam, a freelance copywriter and editor in Melbourne. I write website copy, SEO content and cultural communications for creative agencies, businesses and arts organisations. My work spans SEO briefs for StudioHawk and concert programs for the Melbourne Symphony Orchestra. I’m used to getting into the detail, finding the point and working out what a reader needs to know. If you know your subject inside out but are struggling to explain it on the page, I can help. Explore my writing portfolio · Copywriting and editing services |  |
Experience you can read for yourself
Agency copywriting
SEO content through StudioHawk, including GoBike collection pages and an Inke packaging article. Copy built around product details, customer questions and the brief.
Arts & culture
At the Melbourne Symphony Orchestra, I wrote and produced 32 concert programs and copy for 64 streaming releases, bringing musical context to a public audience.
Editing & research
Professional editing through Proofed, peer-reviewed research and university teaching. Experience that calls for close reading, sound structure and attention to the evidence.
From music and history to the words on your website
I came to copywriting through music, history and research. I studied Arts and clarinet at Monash, then worked in university teaching and cultural communications. That background comes with a useful habit: asking what makes a subject interesting, and how to explain it to someone encountering it for the first time.
A concert program needs to give an audience a way into the music. A product page needs to answer the questions behind a purchase. In both, the writer has to choose which details matter and give them a clear order.
My research was named Global Winner in Music, Film & Theatre at the 2020 Global Undergraduate Awards. I’ve also published peer-reviewed work. You can explore that side of my writing alongside the commercial projects in my portfolio.
What working with me looks like
You work directly with me, from the brief to the final edit. I can take a new piece from source material to finished copy, or work with a draft that needs better structure, a more consistent voice or careful copyediting.
We agree on the audience, deliverables, fee and timing before I begin. For agency briefs, I can work from your keyword research, brand guidelines and approval process. For repeat work, we can plan the volume and deadlines together.
My copywriting and editing packages set out the scope and prices for common projects. Articles, program notes and ongoing briefs can be quoted separately.
Have something in mind?
Send me a short note about what you’re working on, who it needs to reach and when you need it. An existing draft or a link to your website is useful, too.
Here for university writing? I’m also a former University of Melbourne tutor and Monash teaching assistant. See my academic proofreading and essay feedback for remote support with your own draft.