Go Bike | Collection Page Content
SEO copy for Australia's leading provider of children's electric bikes.
Website copywriting & SEO content
Make the case for your work.
You know your business inside out. Your next client is meeting it for the first time. I write the pages that help them understand what you offer, why it matters and what to do next.
I’m Adam Weitzer, a Melbourne copywriter and editor working with creative agencies, small businesses and arts organisations. My work spans SEO copy for StudioHawk, concert copy for the Melbourne Symphony Orchestra and professional editing through Proofed.
Bring me a new website, a difficult brief or a draft that isn’t quite there. I’ll help you find the point and put it into words.
Selected experience
For the Melbourne Symphony Orchestra, I wrote and produced 32 concert programs and copy for 64 streaming releases. The challenge was to give people a way into the music, whether they knew the repertoire or were discovering it.
SEO copywriting for StudioHawk and editing through Proofed draw on the same attention to detail: know the subject, understand the reader and make every sentence earn its place.
Explore the samples here, or read about my writing and research background.
Three briefs. Three different writing problems.
GoBike: helping customers choose the right part
Ecommerce collection pages. A replacement battery is only useful if it fits the bike. Across four product categories, I brought model compatibility, product details and common questions into the copy. The pages connect practical answers with relevant products, so a customer has more to go on than a category name.
Read the GoBike collection-page copy (PDF)
Inke: writing for the person making the purchase
B2B SEO article. A bakery owner needs to think about damaged stock, presentation, order quantities and costs. My article on custom bakery boxes works through those decisions, connecting packaging features to everyday business needs and giving readers a route to products, samples and a quote.
Read the Inke packaging article (PDF)
MSO: giving a demanding work an inviting introduction
Concert and streaming copy. Britten’s War Requiem brings together poetry, history and large musical forces. I used that context to establish what makes the work compelling, then introduced the performers and the particular recording. The copy gives a prospective listener a reason to press play.
Read my MSO copy for Britten’s War Requiem or explore more copywriting and editorial work.
Copywriting and editing packages
Copyediting & structural editing
A$900
Up to 1,500 words · One revision round
You have the substance. The argument is buried, the tone shifts or the sentences ask too much of the reader.
- Structural and sentence-level editing
- Clearer sequence, emphasis and tone
- Style, accuracy and consistency checks
- Tracked changes and a clean final document
- One round of revisions
Bring me: a report, brochure, program, professional document or existing web copy.
Extensive reconstruction, specialist fact-checking and urgent work are quoted separately.
Website copywriting: one page
A$1,250
Up to 1,000 words · Two revision rounds
Your homepage, service page or campaign needs to explain the offer and answer the questions standing between interest and an enquiry.
- A 45-minute discovery session
- Review of source material and key messages
- Page structure, headings and complete copy
- Relevant search terms and calls to action
- Two revision rounds and final proofreading
Bring me: one important page, a clear audience and the action you want them to take.
Stakeholder interviews, extensive research and major strategy work are quoted separately.
Website copywriting: five pages
From A$4,500
Up to five pages / 3,500 words · Two revision rounds
Your services have evolved, but your website hasn’t kept up. Give each page a purpose and the whole site a consistent voice.
- A 60-minute discovery and messaging session
- Review of existing copy and source material
- Structure and copy for up to five core pages
- Headings, transitions, calls to action and metadata
- Two revision rounds and a final copy deck for your designer or developer
Bring me: a new website or a site that needs a substantial rewrite.
The final quote reflects research, stakeholders, page count and the material available.
Freelance copywriting for agencies and regular clients
Need a writer for the next brief, or someone you can come back to each month? Start with one paid project. We’ll agree the scope, fee and deadline, then decide whether an ongoing arrangement makes sense.
Agency copywriting and SEO content
I write service pages, ecommerce category copy and articles from your keyword brief and brand guidelines. My StudioHawk work includes GoBike collection pages and an Inke packaging article: different subjects, with the customer’s questions shaping the copy.
For a first brief, send the audience, deliverables, source material and deadline. We’ll confirm who approves the work, how feedback is consolidated and what the handover includes. For repeat projects, we can agree a schedule and volume that fit your team.
Discuss an agency brief or regular writing support
Copywriting for arts and cultural organisations
Concert programs, streaming releases and artist biographies need to be accurate without assuming the reader already knows the subject. At the Melbourne Symphony Orchestra, I worked on 32 concert programs and copy for 64 streaming releases.
Bring me repertoire notes, an interview, a season brief or a draft. I can help shape it into program notes, event copy, profiles or editorial features. Explore arts copywriting and publication editing, or tell me about your next publication or performance.
Other writing and editing projects
I also work on email campaigns, business profiles and professional documents. If your project doesn’t fit a package, send a short outline and I’ll quote for the work it needs.
From brief to finished copy
- Set the brief. We agree on the audience, purpose, deliverables, fee and delivery dates. Share what you have: an existing website, a rough draft, source documents or notes.
- Review the draft. I organise the material and write or edit against the brief. You send consolidated feedback for the included revision rounds. If the brief changes, we agree on any extra work before it proceeds.
- Put the copy to work. You receive the agreed copy deck or edited document. Website copy is ready for your designer or developer; editing includes tracked and clean versions. We can then plan the next brief.
What to put in a copywriting brief
You don’t need a polished brief to get in touch. A few answers will help me understand the job and quote accurately:
- Who is it for? Tell me who will read the copy and what they already know.
- What should they do next? Enquire, compare products, book a ticket or understand an idea?
- What are you offering? Explain the service or product, why people choose it and the questions customers ask.
- What can I work from? Share a link to the current page and mention any notes, research, interviews or brand guidelines available.
- What needs writing? List the pages or pieces, approximate lengths and any search terms your team is targeting.
- Who approves it, and when is it due? Include the deadline and who will bring the feedback together.
If some of that is still undecided, tell me where you’re up to. Start with a few lines about your website copy, or compare the copywriting packages.
Before you book
What are your website copywriting rates?
One page costs A$1,250 for up to 1,000 words. A website project starts at A$4,500 for up to five pages and 3,500 words. Editing is A$900 for up to 1,500 words. The packages above set out the inclusions; other work is quoted individually.
Do I need copywriting, copyediting or proofreading?
Copywriting develops new material from your brief. Copyediting improves a draft’s wording, flow, tone and consistency; structural editing looks at its organisation and argument. Proofreading checks for remaining errors once the wording is settled. Send a sample if you’re unsure which level of work it needs.
Can you write SEO website copy?
Yes. I work with relevant search terms, clear headings and useful answers to the reader’s questions. My StudioHawk work includes product-category copy and SEO articles. I can follow your agency’s research or discuss research as part of a separate scope. Technical SEO, design and website development sit outside these writing packages.
Can you work with our existing tone of voice?
Yes. Send brand guidelines and a few examples of writing that sounds right to you. If the voice needs work, we can identify what should change as part of the brief. You review the draft before the copy is finalised.
Do I need to be in Melbourne, and how soon can you start?
I’m based in Melbourne and work remotely. Tell me your deadline, approximate length and the material available. I’ll confirm availability and delivery dates before you commit.
For university assignments, see my academic writing support.
Send me the brief. Or the rough version.
Tell me what you need written or edited, who will read it and when you need it. A link, draft or a few notes will help me recommend the right scope and give you a quote.