Website & SEO copy
Website pages, product and collection copy, and SEO articles. Help customers understand what you offer, find the details they need and take the next step.
Explore website and SEO copywritingFreelance copywriter & editor in Melbourne
Website copy, articles and editing for agencies, businesses and cultural organisations.
I’m Adam. I’ve written SEO copy through StudioHawk and concert programs for the Melbourne Symphony Orchestra. Whether I’m explaining a product or introducing a performance, I find the details that matter and give the reader a clear way in.
Bring me a brief, a draft or a pile of notes. We’ll work out what the writing needs to do.
Adam Weitzer, freelance copywriter and editor in Melbourne
Writing and editing for your next project
Articles & cultural writing
Editorial features, concert programs, artist biographies and event copy. Carefully researched writing that brings a subject to life for its audience.
Explore arts and cultural copywritingEditing & rewriting
A draft with good material can still need a clearer shape. I work on structure, expression and tone, from a careful edit to a substantial rewrite.
Discuss an editing or rewriting projectNot sure which service you need? Tell me about your project and deadline, and I’ll help you work out the scope.
Different audiences. The same care with words.
SEO copy that answers the customer’s question
For GoBike, I wrote collection-page copy that helps readers identify compatible parts. For Inke, I wrote about packaging choices for bakery owners. Both projects were written through StudioHawk, with attention to search intent and the decisions a customer needs to make.
See the briefs, writing choices and samples.
Cultural writing that gives people a way in
At the Melbourne Symphony Orchestra, my work included 32 concert programs and copy for 64 streaming releases. Writing about music means knowing which details will help an audience hear more in a performance.
Read my introduction to Britten’s War Requiem or browse the full writing portfolio.
A researcher’s attention to the material
I hold a Master of Music by research from the University of Melbourne and have worked as a university tutor and research assistant. That background informs how I read a draft: testing its argument, checking the detail and finding a structure the reader can follow.
Read more about my writing and research background.
Before we start
Can you work with our agency or in-house team?
Yes. I take on individual briefs and discuss ongoing writing and editing support. Send the audience, scope, source material and deadline; we’ll agree on deliverables, feedback and fees before work begins.
How much does a project cost?
The fee depends on the length, research and level of editing involved. My copywriting and editing packages set out prices and inclusions for common briefs.
Do I need to be in Melbourne?
No. I’m based in Melbourne and work remotely. We can discuss the brief by email or arrange a call when the project needs one.
What are you working on?
Send a link or a few lines about the project, along with your deadline. I’ll let you know whether I can help and what I’d need to quote.
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