Copywriter & Editor

If your copy is bland, so is your brand. I write tone-sensitive, research-based copy for those who care about how they sound.

I'm Adam — a Melbourne-based copywriter and editor with 5+ years writing across digital content, editorial and audience-facing communications. I've written at volume and to deadline for the Melbourne Symphony Orchestra, producing copy for 64 streaming releases and 32 concert programs while keeping tone, accuracy and readability consistent across every piece.  Beyond content production, I write web copy, eDMs, campaign messaging and editorial — adapting voice and format to whatever the work needs.

I came to copywriting through research and longform writing, which means I get across complex subjects quickly, find the angle that matters, and write with the kind of rigour that makes copy trustworthy as well as readable.

My work has been published in peer-reviewed journals and recognised internationally — including a Global Winner award from the Global Undergraduate Awards (top 1% of undergraduate research worldwide).

I work best with individuals and organisations that have something worth saying and want to say it well.